Web Site? Web Hosting? What For?
Why would a business want a web site? I think the question is much too obvious nowadays, but since my twitch keeps reappearing I think I will mention at least the very basic points.
Keep in mind, although these points are very simple, they are not unimportant:
Presence
From the basics, the most basic and yet, the most valid. You MUST have a web site (of course, you will need also a web hosting account and a domain). Would you think to open a business without a phone line? Get real! With a web site your clients can find you, check your contact info, review your products and services and a long etcetera.
Attract New Clients
When a new prospect visits your web site, he/she has the opportunity to know about your organization before anybody talks to him/her. What could be better than a new client that already knows your company and has picked up the phone or sent an email to contact you? The sale is halfway closed!
Service Your Current Clients
Do you have a new product or service? Tell your clients everything about it trough your web site. Changes in prices? Post them in your site. New manuals, upgrades, new location? They must be in your web site! Did you just get a new phone line? Get a BIG announcement in your home page!
Describe in Detail
If your products or services require a detailed or technical explanation, your web site is the best tool. You can post as much information as needed: cand whatever you can think of. As you have additional info you can upload it and your clients will be able to instantly find it.
Constant Updating
Already mentioned, but this point is worth elaborating. Each time that something changes in your organization, you have the opportunity to tell all of your clients through your web site. Products, prices, service policies, press releases, anything at all! Did you change your logo? Let your web site show it. Give your site a quick check at least once a year (every 6 months is better) and make changes as required. Let your clients notice you are still there.
Show Off
Yes, your web site lets you show off the kind of work you’ve done for other clients. Ask for testimonials and include them in your web site. Prospects love these since it gives your business credibility (we will talk about the best way to post your testimonials in another column).
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